The person behind the work

About

Story time

Hi, I'm Filip.

I’ll write in first person here. There’s also another website: filiprastovic.com where you can learn more about me. If you’re too lazy to go there I’ll write a bit here as well.

I hold a bachelor’s degree in Software Engineering. My professional interests are mostly in web development & design. During the last 10 years since I’ve been in the industry I developed few video games as well, designed 3D graphics for Google and Johnsons & Johnsons as a freelancer and built websites for both large enterprises such as Tipalti and a lot of small startups (over 100 different clients on Upwork).

I’m from Serbia, South Eastern Europe. Since 2007 I knew it’ll be possible for me to work with the best companies in the western world utilising the power of the internet. All while living in Serbia. After university I found a remote job as a junior web developer and have been working remotely ever since.

When I’m not building websites and apps, these days I’m mostly: reading books, playing guitar & trying to hit the gym regularly. I also spend a lot of time with my family.

Book a call See my work
Filip Rastovic
How I work

What you can count on

Results first

Every decision is tied to a business outcome. Beautiful design that doesn't convert is a missed opportunity.

Transparent process

No black boxes. You'll see staged previews and get honest progress updates at every step of the build.

Move fast, but right

Speed matters in e-commerce. I've refined a process that delivers quality without the drawn-out timelines.

Expertise

What I'm good at

Shopify / Liquid development100%
UX / Conversion design100%
Headless (Hydrogen / Next.js)100%
CRO & A/B testing100%
Custom Shopify app development100%
Figma / Visual design100%
Let's connect

Think we'd work well together?

Book a free 60-minute strategy call and let's find out.

Schedule a call