Selected projects
A curated selection of Shopify builds, headless storefronts, and growth partnerships that moved the needle for my clients.
Lucy Pittaway
Full migration from Aero CMS to Shopify covering 12,000+ SKUs - complete catalogue, customer history, and SEO equity preserved. I led the migration architecture, redirect mapping, and Shopify theme build end-to-end.
Etech Mobility
Full website redesign covering UX strategy, brand alignment, and engineering. I led the redesign and build process, replacing an outdated experience with a modern, conversion-focused site that matched the brand's positioning in the mobility space.
Team Monaco
New website built from scratch - strategy, brand, design, and development. End-to-end delivery from blank page to live site, owning the engineering side of the full build process.
Bedology
New website built from scratch - strategy through design and development. Owned the engineering delivery from initial wireframes through live launch, working alongside the PDM team across the full process.
Customr.app
Customr.app needed a sleek, high-converting landing page to drive lead generation for their market analysis SaaS solution. I designed a modern, user-focused layout in Figma and built a custom theme to ensure seamless performance and scalability.
Linjer
Linjer is a fast-growing online jewellery brand based in Hong Kong. They reached out for a full CRO audit - I delivered a detailed 10-recommendation report covering conversion blockers, UX issues, and revenue opportunities, which they then validated through A/B testing.
Ergolex
Ergolex is a home goods brand from Germany. They had a great design mockup and needed it implemented into Shopify using the Instant.so page builder. I also integrated cart upsell and cross-sell apps to increase average order value.
Visio Pro
Visio Pro is a binoculars brand from Germany producing high-quality tools for nature lovers. They needed a high-converting Shopify product page to replace their underperforming default theme page - built to convert paid and organic traffic alike.
DNSFilter
DNSFilter, the world's fastest AI-powered DNS threat protection service, needed their Unbounce landing pages aligned with their brand guidelines. The redesign transformed an outdated layout into a responsive, modern experience that drove a 10× improvement in conversion rate.
LastObject
LastObject, a DTC brand specialising in sustainable reusable self-care tools, needed eCommerce landing pages to boost sales. The custom-designed and optimised pages increased conversions by over 20%, providing a seamless shopping experience.
USB Factory
USBFactory, a trusted supplier for European enterprises including Nescafé and Schindler, needed a modernised landing page to replace their outdated design. The new page delivered a contemporary experience, doubling their conversion rate and enhancing lead generation.
Tipalti
Tipalti, a leader in accounts payable and global remittance automation, needed to improve the performance of their lead generation landing pages. A strategic redesign of the page structure and messaging doubled their conversion rates and streamlined lead acquisition.
Justo
Justo, a Canada-based real estate brokerage, needed an elegant landing page featuring a custom-developed cashback calculator. Starting from a provided wireframe, I brought the design to life using WordPress, Unbounce, and custom code, delivering a polished and functional solution.
Velo
Velo, a hand dryer manufacturer, needed new Unbounce landing pages to showcase their product lines. By implementing existing designs and creating high-performing pages, conversion rates were elevated to an impressive 12.5%, driving significant engagement and sales.
Pricing Page Redesign
This project focused on improving conversions by simplifying the buying process. A clean, user-friendly design was implemented to highlight pricing options more effectively. The redesigned page resulted in a 40% increase in conversion rates, enhancing user engagement and driving sales.
Mr Drapper
Mr Drapper is a clothing brand from Dubai. They needed a new landing page to drive leads and increase revenue. I built a high-converting page that continues to generate results for their campaigns to this day.
Before & after redesigns
Real before-and-after UI work for DTC brands - product pages, cart, and landing pages rebuilt to convert.
DTC Personal Care Brand
9 targeted UX improvements to a single Shopify product page: repositioned hero image, reviews widget above the fold, sticky add-to-cart bar, trust badges, and a mobile-first layout overhaul. The result was a measurable lift in add-to-cart rate and a sharp drop in bounce rate.
DTC Jewelry Brand
Cart page rewrite focused on reducing friction and surfacing value at the moment of decision. Savings highlighted in green, bundle discount upsell added, and line items made cleaner. The result: fewer abandoned carts and a higher average order value on the same traffic.
DTC Reusable Goods Brand
Full before-and-after landing page redesign: sticky header, prominent logo, refined heading hierarchy, social proof strip, and a customer testimonial image above the fold. Standard CRO improvements executed cleanly - the kind that work every time because they address what buyers need to see to trust a new brand.
DTC Brand - Launch Page
Free shipping offer moved above the fold with a dedicated banner, trust badges placed alongside the headline, and vague spec copy replaced with punchy feature/benefit bullets. The classic CRO playbook applied where it counts most - rebuilt clean in Shopify Liquid.
