Shopify Development
Shopify development
without the agency overhead
Custom sections, Liquid builds, product pages, and integrations — delivered in days, not sprints. You work directly with the developer, not an account manager passing messages down a chain.
Custom Sections & Liquid
Bespoke Shopify sections built to match your Figma or design mockup. Reusable, schema-driven, and editable from the theme editor.
Product & Landing Pages
High-converting product pages, campaign landing pages, and collection templates — built to perform, not just look good in Figma.
App Integrations
Third-party apps wired up correctly — reviews, subscriptions, loyalty, upsells, and anything else that needs custom placement or styling.
Theme Customisation
Edits to existing themes — layout changes, new sections, style updates, and bug fixes — without breaking what's already working.
Cart & Checkout Optimisation
Cart drawer customisation, upsell widgets, checkout Branding (Shopify Plus), and anything else between add-to-cart and completed order.
Speed Optimisation
Core Web Vitals improvement, image optimisation, script deferral, and app overhead reduction — measurable PageSpeed gains without a full rebuild.
Selected work
Built, not templated
Everything below was built from a brief or design — no page builder involved.
Visio Pro
Visio Pro, a German binoculars brand, needed their default Shopify product page replaced with a custom-built, high-converting page for paid campaign traffic. Built entirely with Liquid and custom CSS — no page builder, no fragility.
Ergolex
Ergolex came with a complete Figma design and needed a pixel-perfect Shopify implementation. Built using Instant.so with custom overrides, cart upsell integration, and a cross-sell system to increase average order value from launch day.
Linjer
Linjer, a jewellery brand based in Hong Kong, needed a deep CRO audit followed by implementation of the highest-impact findings. Custom product page sections, trust signal placements, and checkout flow improvements — all validated through A/B testing after launch.
How I work
What you can expect on every project
Regardless of project size — these are the standards every engagement is held to.
Direct Developer Access
You talk to the person writing the code. No account manager, no ticket system, no message relay. Questions get answered and decisions get made in hours, not days.
Clean, Maintainable Code
Everything is built to be handed over — commented where necessary, schema-driven where appropriate, and structured so your team or next developer can work with it.
Preview Before Launch
Everything is built on a theme or branch preview — you see the full implementation before it goes live. No surprises on launch day.
Mobile-First Always
Every build is tested on real mobile viewports before handover. Shopify traffic skews heavily mobile — the code reflects that priority.
Fixed Price, No Overages
Scope and price confirmed in writing before work starts. If the scope changes, a new quote is agreed before the work is done — never a surprise invoice.
Post-Delivery Support
30 days of included support after handover. Bugs get fixed, questions get answered, and small adjustments based on real data are handled without billing.
How a project runs
Brief & Quote
Share your brief — Figma file, reference, or just a description. Fixed price confirmed same day.
Build
Development begins on a preview branch. Updates shared as work progresses — no radio silence.
Review
You review the implementation on a staging preview. Feedback addressed before anything goes live.
Launch & Handover
Published on your timeline. Full code handover and 30 days of post-launch support.
Get a quote
Send me your brief
Describe what you need built — a Figma file, a reference, or just a paragraph. I'll come back with a fixed price within 24 hours.
Or schedule a call
If you'd rather walk through the project on a call, book a free 15 minutes and we can talk through scope and approach together.
Frequently Asked Questions
Can you work from a Figma design I already have?
Yes — that's the most common starting point. Send the Figma file (or a link with view access) along with your brief and I'll quote based on the implementation scope. If the design has anything that needs clarification before building, I'll flag it before the quote.
Do you work on Shopify Plus stores?
Yes. Checkout extensibility, checkout branding, custom checkout UI extensions, and B2B features on Plus — all within scope. Mention it in your brief so I can account for the additional complexity in the quote.
Can you fix or improve my existing theme rather than rebuild?
Absolutely. Most requests are targeted improvements rather than full rebuilds — a new section, a layout fix, a performance improvement, or a new product page template. I'll work within your existing theme without disrupting what's already live.
What if I need ongoing development work, not a one-off project?
I work with a small number of stores on an ongoing basis — usually a monthly retainer covering a set number of hours for continued development. If you need regular work done, mention it when you reach out and we can structure something that fits.
How do I share access to my store?
Via a Shopify collaborator access request — you approve it, it doesn't count against your staff limit, and you control exactly what I can see. I only request the permissions the project actually needs.