Shopify Store
Launch Checklist

Check for CLS issues — images and fonts should not cause elements to jump after the page loads. Test on a slow 3G connection.

Click every link in the main nav, footer, and any dropdowns. Check for 404s, wrong destinations, or anchor link scroll issues.

The most important action (Shop Now, Book a Call, etc.) should be immediately visible without scrolling on both desktop and mobile.

Check any announcement bars, countdown timers, and sale banners for correct messaging, dates, and linked destinations.

Confirm product images, titles, and prices are pulling through correctly. Check that sold-out items display the correct badge or are hidden.

Reviews, star ratings, press logos, and customer counts should all display correct, current data. No placeholder text left in.

Navigation, legal pages, social links, contact info, and newsletter signup (if applicable) should all be present and working.

Test every filter option (size, colour, price range, availability). Confirm filters combine correctly and show accurate product counts.

Navigate through multiple pages of products. Check that the URL updates, browser back button works, and no products are duplicated or skipped.

All product thumbnails should be the same aspect ratio. Landscape images shouldn't appear cropped in portrait containers and vice versa.

Out-of-stock items should display a badge or be greyed out. Check that customers can't accidentally add unavailable products to cart.

When a filter returns no results, the empty state should show a helpful message — not a blank page or broken layout.

Breadcrumbs should reflect the correct hierarchy and each link should navigate correctly. This helps SEO and user orientation.

Select every variant combination. Confirm that the price, image, and availability update correctly for each selection.

Cycle through every image in the gallery. Test zoom functionality if present. Check that variant-specific images display when the correct variant is selected.

Clicking ATC should provide immediate visual feedback (cart count update, drawer opening, or confirmation message). Test with multiple quantities.

Sold-out variants should disable the ATC button and display a clear message. Back-in-stock sign-up should show where configured.

Rich text from Shopify's editor should display with correct heading hierarchy, bullet lists, bold, and any embedded links or tables.

If using a reviews app (Judge.me, Okendo, Yotpo), verify review counts match the app dashboard and the star rating is accurate.

Check that "You may also like" or similar sections show products from the right collections, not random or unrelated items.

Use Google's Rich Results Test to confirm product schema includes name, price, availability, and review data. This drives rich snippets in search.

Verify that item name, variant, image, quantity, and price are all accurate. Update and remove functions should work without page reload errors.

Test percentage, fixed amount, and free shipping codes. Verify that invalid codes show a clear error and don't break the cart total.

Credit card, PayPal, Shop Pay, Apple Pay, and any BNPL options should all appear based on the customer's device and location.

Enter addresses from each shipping zone you serve and confirm the correct rates appear. Test free shipping thresholds if applicable.

Verify tax is applied based on the customer's shipping address. Confirm the tax amount shown in checkout matches the order confirmation email.

After placing a test order, confirm the thank-you page loads with correct order details and the confirmation email arrives within 2 minutes.

Logo, brand colours, and custom fonts should carry through into Shopify's checkout. Check the Checkout & accounts settings in the Shopify admin.

Shopify's built-in abandoned checkout emails or a connected email platform (Klaviyo, Omnisend) should be set up and triggering correctly.

Test at 375px (iPhone SE), 390px (iPhone 15), 768px (iPad), and 1440px (desktop). Look for overflowing content, broken grids, and text overlap.

Buttons, links, and interactive elements should be at least 44×44px on mobile. Tiny tap targets cause frustration and cart abandonment.

Test the hamburger menu on actual iOS and Android devices, not just browser dev tools. Check that submenus work and the menu closes after navigation.

Email fields should trigger the email keyboard. Number fields should use numeric input. Autocomplete attributes should be set for checkout fields.

Safari (macOS and iOS) often behaves differently with CSS and JavaScript. Test core user flows — product page, add to cart, checkout — in all three browsers.

Horizontal overflow is one of the most common mobile bugs. Use Chrome DevTools to simulate a 375px screen and check every page for overflow-x issues.

Run the homepage, a collection page, and a product page through PageSpeed Insights. Address LCP, TBT, and CLS issues before launch.

Product images should be under 200KB each. Use WebP where possible. The LCP image (usually the hero or first product image) should have fetchpriority="high".

Every Shopify app that injects scripts adds to your load time. Remove any apps that are unused. Use the Network tab to identify which apps load the most resources.

Use font-display: swap or preload critical fonts. Avoid loading more than 2-3 font weights — each adds a network request and render-blocking risk.

Shopify's CDN is not optimised for video delivery. Host on Vimeo, YouTube (embed without autoplay), or a dedicated CDN to avoid impacting page load.

Images not visible in the initial viewport should have loading="lazy". The hero and first product images should not be lazy loaded — they're LCP candidates.

Title tags should be 50–60 characters and include the target keyword. No two pages should share the same title. Check this in Shopify's SEO fields for each template.

Keep under 160 characters. Include a clear benefit and a call to action. These appear in Google search results and directly influence click-through rate.

Test with the Facebook Sharing Debugger and Twitter Card Validator. The OG image should be 1200×630px and show the correct branding for each page.

Shopify automatically generates /sitemap.xml. Verify it exists and includes all key pages. Submit it to Google Search Console and Bing Webmaster Tools.

If this is a redesign, set up redirects from old product and collection URLs to the new ones. Missing redirects destroy existing search rankings overnight.

Alt text serves both accessibility and SEO. Product images in particular should have alt text that includes the product name and key variant details.

Shopify generates faceted URLs when filters are applied (?sort_by=, ?filter.*). Confirm canonical tags point to the base collection URL to consolidate ranking signals.

Use GA4 DebugView to confirm page_view, view_item, add_to_cart, begin_checkout, and purchase events are all firing on the correct actions.

Use Meta Pixel Helper to verify ViewContent, AddToCart, InitiateCheckout, and Purchase events. Confirm purchase event includes value and currency.

If using Klaviyo, Mailchimp, or similar, place a test order and confirm the customer profile, order data, and list membership all sync within a few minutes.

Search for product names, partial names, and common misspellings. If using Shopify Search & Discovery or a third-party app, confirm synonym rules and boosting are configured.

If using Gorgias, Tidio, or similar, confirm the widget loads, doesn't block the ATC button on mobile, and routes conversations to the right inbox.

EU (GDPR), UK (UK GDPR), and California (CCPA) all have distinct requirements. Shopify's built-in privacy banner or a compliant third-party solution should be active.

The 404 page should match your branding and direct users to the homepage or top collections rather than leaving them stranded. Monitor 404s in Google Search Console post-launch.