Stargazer Studio Blog
Shopify insights from
a developer who builds it daily
Practical guides on Shopify performance, conversion optimization, development, and migrations — written from 10 years of hands-on experience, not theory.
How to Fix Shopify Core Web Vitals in 2025
LCP, CLS, and INP — what causes each one on Shopify stores, and the specific fixes that actually move the needle. A developer's field guide, not a lighthouse score chase.
Read article →Shopify CRO: 12 Changes That Actually Improve Conversion Rate
Homepage, collection pages, PDP, cart, and checkout — the specific changes that consistently move conversion rate on Shopify stores. Based on 120+ audits, not best-practice lists.
Read article →WooCommerce to Shopify Migration: The Complete 2025 Checklist
Everything that needs to happen before, during, and after a WooCommerce to Shopify migration — including the SEO preservation steps that most migration guides skip entirely.
Read article →Shopify Liquid Template Architecture: A Practical Guide
How Shopify's Liquid template system actually works — rendering contexts, section groups, metafields, and the Online Store 2.0 architecture explained by someone who writes Liquid daily.
Read article →Shopify Headless vs Traditional: When Does It Make Sense?
Headless Shopify is powerful — and often the wrong choice. A framework for deciding when Hydrogen and a decoupled storefront genuinely outperforms a well-built traditional theme.
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