DNSFilter
DNSFilter is the world's fastest DNS-based threat protection and content filtering service, powered by artificial intelligence. They serve SMBs and enterprise clients globally, running paid campaigns to drive trial signups.
DNSFilter had underperforming Unbounce landing pages. Their marketing team wanted to align them with the brand's updated design guidelines to increase conversions and improve the overall quality of their lead flow.
After auditing the existing pages, the problems were clear: weak visual hierarchy, inconsistent typography, and CTAs that didn't stand out against a cluttered layout. The content was good — the presentation was working against it.
I took the existing copy and restructured it from scratch, following DNSFilter's brand guidelines — cleaner typographic hierarchy, tighter conversion path, and CTA placement built around where attention naturally lands on the page.
The result: conversion rate jumped from 2.36% to 23.44% — a more than 10× improvement on the same traffic.
Filip created a beautiful landing page for us that increased our conversion rates by more than 1000%.
Want this level of conversion lift on your pages?
A CRO Audit or landing page redesign starts with understanding exactly where your current page is losing people — and fixing it with data, not guesswork.
