WordPress / WooCommerce → Shopify

WordPress to Shopify Migration

Move your WordPress site or WooCommerce store to Shopify without losing your SEO rankings, content, or customer data. Full migration handled end-to-end.

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✓ SEO preserved with 301 redirects ✓ Zero downtime go-live ✓ All content and data migrated ✓ 3 months post-launch support

Two types of WordPress migration

The scope and cost depend on what you're migrating — a marketing site or a full WooCommerce store. Both are handled end-to-end.

Marketing site

WordPress / Elementor → Shopify

A content-driven WordPress site — pages, blog posts, landing pages, case studies — rebuilt as a fast, maintainable Shopify theme. Common for agencies, SaaS companies, and service businesses moving off WordPress maintenance overhead.

From $3,000
Depending on number of pages and content complexity
  • All pages and blog posts migrated
  • New Shopify theme built from Figma or matched to existing design
  • 301 redirects for every URL
  • Meta titles, descriptions, and canonical tags preserved
  • Images optimised and re-uploaded
  • Contact forms and basic functionality rebuilt
WooCommerce store

WooCommerce → Shopify

A full ecommerce migration — products, variants, inventory, customer accounts, order history, and all transactional data — moved to Shopify with a new theme and complete SEO handover.

From $4,500
Depending on catalogue size and order history volume
  • All products, variants, and inventory migrated
  • Customer accounts preserved
  • Order history transferred
  • New Shopify theme built and customised
  • Payment and shipping setup on Shopify
  • 301 redirects for all product and category URLs
  • 3 months post-launch support included

What gets migrated

Everything that matters — content, data, SEO signals — moves across. Nothing gets left behind.

Content

  • Pages and page content
  • Blog posts and categories
  • Images and media files
  • Custom post types (case studies, testimonials, etc.)
  • Forms (rebuilt natively in Shopify)

SEO

  • Meta titles and descriptions
  • 301 redirects for every URL
  • Canonical tags
  • Structured data / schema markup
  • Sitemap and robots.txt
  • Internal link structure preserved

Ecommerce (WooCommerce)

  • Products, variants, and images
  • Product categories and collections
  • Customer accounts and passwords
  • Order history
  • Inventory levels
  • Product URLs (redirected)

Why teams move from WordPress to Shopify

Usually not because WordPress is broken — because maintaining it has become the job, and it shouldn't be.

No more plugin maintenance

WordPress security patches, plugin conflicts, and hosting management disappear. Shopify is hosted infrastructure — no servers, no updates, no "white screen of death".

Better ecommerce performance

WooCommerce adds performance overhead. Shopify's global CDN, checkout infrastructure, and native payment processing are purpose-built for selling — not bolted on.

Shopify's app ecosystem

8,000+ apps for subscriptions, reviews, loyalty, email, upsells, and more — most with one-click install. WooCommerce plugins that require a developer to configure become Shopify apps that take minutes.

Faster load times

WordPress sites routinely bloat to 3–6 second load times with plugin overhead. A clean Shopify theme built to spec routinely scores 90+ on Lighthouse Performance — without ongoing optimisation work.

Checkout that converts

Shopify's checkout has a 15%+ higher conversion rate than the industry average. WooCommerce checkout is customisable but brittle — Shopify's is battle-tested on millions of transactions daily.

Built-in analytics and reporting

Shopify Analytics, GA4 integration, and native reports on sales, traffic, and customer behaviour — no separate plugin stack required. Your data is clean from day one.

How the migration works

A structured process with clear handoffs at each stage. No surprises, no downtime on go-live day.

1

Audit and scope

I crawl your WordPress site, map every URL, document all content types, and establish the full migration scope. You get a clear list of what's moving, what's being rebuilt, and what's being retired.

Days 1–2
2

Shopify theme build

A new Shopify theme built to match your existing design — or improved if you want a refresh. Sections, templates, and layout components built in Liquid, tested across browsers and devices.

Week 1–2
3

Content and data migration

Pages, posts, products, customers, and orders transferred. Images optimised. Meta titles and descriptions mapped to Shopify's SEO fields. Every piece of content verified.

Week 2–3
4

SEO handover and 301 redirects

Every WordPress URL gets a 301 redirect to its Shopify equivalent. Sitemap submitted to Google Search Console. Structured data and canonical tags verified. Your search rankings don't start over.

Week 3
5

Go-live and monitoring

DNS switch with zero downtime. Post-launch crawl to verify all redirects. GSC monitoring for crawl errors. Payment and checkout tested end-to-end. Three months of support included.

Week 3–4 · then 3 months support

Start your migration

Let's map out your WordPress to Shopify migration

Book a free 30-minute call. I'll review your current WordPress setup, estimate the scope, and give you a clear picture of what the migration involves — no obligation.

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Common questions about migrating from WordPress to Shopify

Not if the migration is done properly. The critical step is setting up 301 redirects from every WordPress URL to its Shopify equivalent before you go live. This tells Google that your content has permanently moved and transfers the link equity. I also migrate meta titles, descriptions, and structured data, and submit the new sitemap to Google Search Console immediately after launch. Most clients see a temporary dip of 1–3 weeks followed by recovery — not a reset.
Yes. Shopify has a built-in blog system that handles posts, authors, tags, and categories. Your WordPress posts are migrated to Shopify's blog, with the same URLs where possible or 301 redirects where the URL structure changes. Images are re-uploaded and content is preserved. If you have a large blog (100+ posts), I script the migration to handle it efficiently.
For a marketing site (under 50 pages, moderate blog), typically 2–3 weeks. For a WooCommerce store with products and order history, 3–5 weeks depending on catalogue size. The timeline includes the theme build, content migration, redirect setup, testing, and go-live. Complex sites with custom post types or large product catalogues take longer — I'll give you a specific estimate after the initial audit.
Marketing site migrations start from $3,000 and WooCommerce store migrations from $4,500, depending on the size and complexity of your site. The main variables are number of pages/products, whether you need a custom Figma design or a matched rebuild, and the volume of order history to migrate. Book a call and I'll give you a specific quote after reviewing your site.
Yes — products (with variants, images, and inventory), customer accounts, and order history all transfer to Shopify. Products go into Shopify's product catalogue, customers can reset passwords via email, and order history is imported so your reporting stays intact. I use a combination of Shopify's import tools and custom scripts for larger catalogues to ensure accuracy, then reconcile the transferred data before go-live.
Yes — WordPress themes (including Elementor builds) don't transfer to Shopify. Shopify uses its own Liquid templating system. The new theme is built to match your existing design, or improved if you want a visual refresh. Most clients use the migration as an opportunity to clean up design debt accumulated in their WordPress site. The new Shopify theme will typically be faster and cleaner than the original.
WordPress plugins don't transfer — Shopify uses apps instead. For most functionality (email capture, reviews, analytics, live chat, popups, SEO), there's a direct Shopify equivalent that's often better maintained and easier to configure. For custom plugin functionality unique to your site, I'll rebuild it natively in the Shopify theme or identify the right Shopify app. Part of the pre-migration audit maps every plugin to its Shopify equivalent.
No. The entire Shopify site is built and tested on a development URL while your WordPress site stays live. The cutover is a DNS switch that typically propagates within minutes to a few hours. During this window both sites are technically live, so there's no outage. For ecommerce sites, I coordinate the DNS switch during a low-traffic period and have a rollback plan ready if anything unexpected comes up.
Filip Rastovic
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